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EPISODE 1 : 16FW
WARP TO THE FUTURE PAST

COLLECTIONS PRE-FALL 2016
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EPISODE 1 : 16FW
WARP TO THE FUTURE PAST

PRE-FALL 2016
The First Episode of Popular Science deals with the story about ‘The Future Past’. The theme of the first episode can be described as a ‘Retro Future’. It is the image of the future that we imagined in 60s and 70s. In this era which was called ‘Space Age’, people dreamed future that was somewhat different from the future that we imagine as people living in 21st century. The most typical of this would be the movie ‘Startrek original series’, which has become the theme of our campaign and look book. In this movie, clothes, interior design of the spaceship, design of the machines, color and styles contain diverse retro colors and Modernism morphological characteristics and are different from nowadays SF movies which contains futuristic styles. We found romantic future in the movie. These design elements of retro futurism would be the most important insights of this collection. And At the same time, beyond simply using visual motif, the conceptual irony of future past that shows the future that we cannot meet, future that already has past allowed us to be ooded into this specific space time.
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