POPULAR SCIENCE’s aspiration rests upon science, future, and cosmos.
Our brand universe mirrors the imaginary world of a stargazer boy that refuses to grow up.
Quoted from a sci-fi classic, Blade Runner, the theme of our third EPISODE/collection reads, “More Human Than Human.”
The worldviews and messages of the ‘Cyberpunk’ sphere, as exemplified by motion pictures including ‘Blade Runner’ and ‘Ghost in the Shell’,
have inspired our collection to explore the genre’s realm.
Cyberpunk contents hope to illustrate profound social messages. “HIGH TECH, LOW LIFE” – In a world governed by advanced machinery,
the contents exhibit asymmetrically destroyed humanity, an utterly stratified society, and dismal social aspects that lack any hope.
Human lifespan prolonged via biotech and mechanical boost leads to identity crisis among mankind, while humanoid robots
(a.k.a. cyborgs, or “Replicants” in Blade Runner), ironically, contemplate their very existence and dream of becoming legitimate living beings.
Our theme, “More Human Than Human,” is the most important motif that the Cyberpunk culture carries.
Cyberpunk is a way of life that brings a unique set of attitudes and styles. And within its exclusive settings, there exists a series of overlapping visuals.
Rain coming down on a dim urban landscape epitomizes dystopian cities.
Scenes that display crowds of people walking under umbrellas to survive what seems to be acid rain add up to visual clichés.
The alleys surrounded by astounding futuristic skyscrapers resemble those of today.
In the not-too-distant future, neon signs flood Chinatown, depicting an era of myriad brands.
Neon. LED. Plastic. PVC. Reflecting light. High-tech mechanics. Looks worn by movie characters...
They serve as the visual codes restored/reinterpreted for our latest collection.