BEE - BEEP!
So called the world view of the brand that deals with science, technology, future and space is literary a pan-cosmic topic and might not easily appeal to people.
To explain this, we can use the concept of Brand Persona, we can say that Popular Science is about the story of the boy who is dreaming about the universe and the future.
The television series STAR TREK, 1966
If carefully think about this, our scientific knowledge and imagination were so much more remarkable when one was little than when one is grown up. As we get older,
we stop imagining at some point and lose our interest in the universe and the future.
Popular Science represents adults that always remain as children or grown ups’ dreams and imaginary world that contain imagination and curiosity just like those of children. Peter Pan, Otaku… maybe these are the type of people that we might want
to target in commercial aspect.
Science, Technology, Space, and Future, these are the keywords that represent world view of Popular Science, and source of inspiration.
While preparing for this brand, Futurism has emerged as a huge trend in many diverse designer brands’ collection. In every era, ‘Future’ and ‘Science Fiction’
are topics that always have been motives in Fashion. It almost seems like that Futurism itself is nothing special anymore. But the difference between the Popular Science and others is that not only it utilizes the world of inspiration as a trend theme in several seasons, but the birth on the brand its identity are embraced within it.
Themes of all collections that Popular Science will unfold will always deal with science, universe and future… and so on. We hope to present the deeper and grand stories of universe with our upcoming collections, not the future and science that only have been dealt with as a superficial and fragmentary artwork.